Social Media

Social Media Is More Than Marketing – Know how!!

Social media is a new word. Yes, we have people trying to drag it back to early 2000 or the earlier days of the internet, but as a concept, you really have to start looking at it around 2006 before it caught on. At that point, you could begin to say there was such a thing as social media marketing, and it was awful. I know because I was there, and the only metrics we had at the time were SEO and PR metrics.

That’s why everyone used to complain, and why “engagement” and “authenticity” was talked about at conferences. It’s also why so few people made money at it.

Social media marketing, as we know it today, is an extension of digital marketing, which is to say the branding, promotion, and sales funnel activity of a product or service. If you’re in social media marketing, by necessity, you need to understand marketing. That’s because you’re judged by the metrics of marketing – leads, conversions, and branding. An insta story is the best way for branding and advertising of products. The activities are performed for the promotion of the products at the stories. The marketing is effective with the skills and excellence of the marketers. The Instagram stories plays a vital role in the promotion.

That is not the full range of social media, and those who pretend it is do so because it’s all they know.

Here are some business aspects of social media that need their own definitions:

  • Social Media Recruiting:

The use of social media to find, connect with and hire employees.

  • Social Media Sales:

The use of social media in researching, understanding, connecting with, and closing a client based on their Social CRM profile

  • Social Media Politics:

The use of social media to build coalitions and messaging across likely voter populations. Activities include fundraising, organizing rallies and protests, driving stories for reporters to cover and opposition research.

  • Social Media Public Relations:

The use of social media to replace reporters with other voices that carry influence in a subject, as well as attraction of reporters to topics through proving their interest to the public. This can include philanthropic efforts.

  • Social Media Customer Service:

The use of social media to create an alternate channel for customers to offer positive and negative feedback. Used to cut traditional infrastructure and personnel costs.

  • Social Media Training:

The use of social principles in internal organizational development that include communication, knowledge transfer,reward programs, and legal compliance.

  • Social Media Education:

The use of social media for educational purposes, from schools to self-learning to target populations.

  • Social Media Advertising:

The use of social media in buying, selling, placing, tracking, and measuring ads on social sites, in addition to magnifying company creative through new social channels (pictures on Flickr).

  • Social Media Market and Product Research:

The use of social media tools to improve the knowledge base of a company, from surverys, user groups, reputation management, and competitor research.

To add to this, there is the social media of the public, which includes hobbies, personal connections, social networking, reviews, check-ins, social selling, interest groups, grassroots political activities, discussion, education, training, and anything else humans do.

The metrics for each of these areas of social media are easy to find. Take away the social media and use the metrics of the underlying discipline. That’s always been the case, even in the days before we called it social media.

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Social Media

Three Ways To Schedule Your Social Media Posts

We’re all busy. We’re all time-poor and especially so when it comes to areas that may not be your core business. One specific area I’m talking about is social media and all the work that comes with it. Maintaining a consistent profile on Facebook, Twitter or whichever platform you’re using to reach your target market, is extremely important. A good way of maintaining consistency is to have regular updates. So you’ve (hopefully) planned out your updates for at least a week ahead and have a clear content plan in mind. But does this mean that you have to remember to log into all of your social media accounts everyday and enter your status updates? No. It doesn’t.

For those of you who are unaware, you don’t need to manually type in your Facebook updates everyday . There are programs out there that allow you to schedule your posts ahead of time. I manage a number of pages and generally schedule for my clients up to one to two weeks ahead. It’s very handy and saves me from having to remember that awesome post I thought of last week. It’s easy enough to schedule it straight away and ensures that my posts are evenly spread and at the times I want them posted.

I’ve tried a few different ways of scheduling my posts, and I’ve outlined my experience with them below:

Why I started using it

I did a lot of initial research before settling on Hootsuite. The main reason I chose Hootsuite was because it allowed me to update to Facebook, Twitter, Linkedin and Google+ all from their dashboard. I had to use their “Pro” package because I was managing more than five social profiles, but at US$9.99 per month, it’s hardly going to break the bank. Scheduling from Hootsuite was extremely easy. You typed in your update in one window, and simply clicked where you wanted it to post i.e. Facebook, Twitter, Google+ or Linkedin. Simple! The information about the purchasing schedule is available at https://losfamos.com/comprar-reproducciones-videos-de-instagram/ site. Different options are available at the right website for the benefit of the business people. The social media platform will offer the best results to the individuals for the growth and development. 

Why I stopped using it

Edgerank. That’s it. The gist of it is that I read a lot of articles about how Facebook tended to discriminate against posts scheduled through a third party such as Hootsuite, and I was determined to make the most of my status updates and increase my reach as much as possible.

Facebook

Why I started using it

Edgerank. There it is again. To gain better reach I started scheduling within Facebook itself. Don’t know how to do that? You can check out last week’s blog here.

I noticed a positive difference in my Insights once I stopped using Hootsuite, and I’m very happy with scheduling within Facebook. You are also able to link your Facebook and Twitter accounts so that you’re updating Facebook and Twitter at the same time.

Why I stopped using it

Well I haven’t. This is the one scheduling tool I always come back to, and for now this is what I’m sticking with. Needs and opinions will differ from person to person, but for my requirements I’ve found that Facebook does an excellent job. And it doesn’t cost a cent! BUT I remain open to other suggestions and am continually reading about other scheduling tools out there, which brings me to why I tried Postplanner even though I was happy with Facebook.

Why I started using it

Yes, I was happy scheduling within Facebook but as I said, I’m constantly educating myself on what’s out there in terms of tools and working smarter. I subscribe to Postplanner’s newsletters and they are one of the most informative and interesting reads that I get. They do a good job of selling Postplanner and the main reason I signed on was for their status ideas engine, which I thought would be very handy. This engine has thousands of suggestions for status updates and I thought it would be a good tool to have if I ever ran out of content for the pages I manage. I wasn’t sure if it would be worth the $19 per month subscription, but was happy to sign on, safe in the knowledge that I could always cancel my subscription.

Why I stopped using it

I have to be honest and tell you that I didn’t stick with Postplanner for very long. The problem was that I still wanted to schedule within Facebook because I liked the way it worked. Whilst Postplanner is an app that sits within your Facebook page (i.e. you don’t need to have an extra browser open), I preferred having all the updates scheduled in my client’s separate pages. But if I scheduled anything within Postplanner, all of my clients were grouped together within the Postplanner app. This isn’t such a big deal, but I didn’t realize how much I liked the Facebook schedule set-up until I started using another application.

Also, I didn’t find much value in the status update ideas database. After using it a couple of times, I thought that I could come up with these ideas on my own and not need to pay $19 per month for somebody else to do it for me. But at the moment I’m small fry. There are people out there managing over 100 pages and in this instance I can see the value in utilising Postplanner.

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Social Media

Social Marketing Do I Really Need It

Not so long ago in our very own galaxy….on our very own planet,… changes began taking place that would change the face of marketing forever.

The Internet had made our globe smaller. We could send and receive information via searching online or via email. But unless we knew someone specifically, we still didn’t have direct access to interacting and engaging with specific people or businesses.

Marketing still consisted of traditional methods – direct mail, telephone ads, magazine and newspaper ads and presented a two fold problem:

You had to be able to afford to place the ad and depending on the ad size, the larger ads went to “the big boys” due to the cost of ad space

Once placed the fee was for a limited time period and being static in nature, there was no interaction or contact with the viewer unless they responded to the “call to action”

Enter Social Media Marketing. By the very name it’s “social marketing”, connecting and engaging with people on all levels, in all types of business and professions regarding the business of business. It’s no longer “business as usual”.

Social platforms, like Facebook, Twitter, LinkedIn, and YouTube – to name a few have changed the way people view marketing. They are free services to sign up with, have unlimited use, and have leveled the playing field for marketing your business or practice. Now for the first time, small business – even solo entrepreneurs – can market their business right along side “the big boys”!

But what’s even more important with social media is the access to people for connecting and engaging in conversations professionally and personally. Social media marketing is “word of mouth marketing”…on steroids!

The Internet and social media has certainly made it possible for people all around the globe to seem to be “sitting in the same room” discussing the different aspects of dentistry or any business.

We can ask questions, read articles, and have discussions all from the convenience of our computers, now even our phones, to information and people we wouldn’t have had access to just a few years ago…and the information –resources are available 24/7 – 365!

Facebook at this writing has over 500 million users with over half of those accessing Facebook daily. Twitter is approaching 200 million users. You Tube is the 2nd largest search engine in the world (Google is #1) and is owned by Google.

With numbers like these you can’t afford to not be using social media. If you and your business or practice aren’t utilizing social media and being talked about, referred by, or found online…you’re losing business!

Bottom line: Today, 85% of consumers are looking online for who they are going to do business with. They aren’t flipping pages in a telephone book, looking in a magazine, or scanning direct mailers. There’re on Twitter, Facebook, YouTube, LinkedIn, and Google. They’re asking questions and viewing what others are saying. Are they talking about or talking to…. you?

There is few YouTube channel owner who isn’t constantly on the look for new and inspired ways to realize more views and subscribers for his or her videos. The one tactic that’s almost fool proof is to easily buy them.

But do you have to buy YouTube subscribers and views at the beginning or after a while? the solution in fact begs more questions: it’s yes and no. There are safe ways in which YouTube subscribers and views are often bought. It also depends on How many YouTube subscribers do you want to buy?

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Social Media

Networking Sites will change your business

Networking sites don’t mean Facebook and Twitter alone. I’m sure that you fully recognize how popular these previously mentioned sites are (Facebook, most specifically).

But, for the sake of those people who don’t have any idea on the astonishing number of Facebook followers, allow me to give you a very short overview. Facebook continues to reign in the field of social media marketing even until now. Its billion followers can justify this site’s unbelievable popularity. Imagine how amazing the outcomes would be if you effectively promoted your business to all these followers.

Change the Game with the World’s Highly Acclaimed Social Networking Sites

Remember; we are talking about 1 “B”.

For a couple of years now, social network sites like Facebook have transformed from a photo-sharing platform to a life streaming social networking scheme that serve both communication and business purposes. Considering the fact that this social communication site is wide-ranging in scope, it can’t afford to meet all the desires of its followers. I must say, it failed to satisfy every site user in the best way possible. Boom! New social network sites start to rock the interactive world. Without a doubt, these media sites have been changing the game of networking sites (in general). Do you want to go somewhere other than Facebook in advertising your product in the web? Do you find it one of the best top networking sites; yet, quite discouraging with its being a little stuffed with people? Whether you are an advertiser who rely much of your career’s success in these networking sites or you are a business owner who does all the business promotions from your end, this is the answer to your needs. Let’s start the ball rolling. With the excellence, the people can buy youtube likes cheap. The preparation of the budget can be there to meet with the desired results. The promotion of the products and services is great at the social media platform. The spending of the right time and efforts is there. 

Below are the top networking sites that you would surely love to check and revisit.

This is one of the freshest social network sites that are designed to mimic the way small groups of individuals communicate with each other in the real life scenario. This site allows the users to post contents (advertisements and business updates too) to its group of followers. Company product promoters can definitely profit from it.

But, if you think that this only benefits business people, you better think again. To tell you, new social network sites like this give more priority to user’s satisfaction and experience with the site. Basically unique from Facebook and other networking sites, Gsrouples’ users can freely connect with all their Facebook, Twitter, LinkedIn and Google+ friends. Here’s good news. This networking site lets you secure all your uploaded and shared files through 4-GB free cloud storage. With this, you are assured of getting back all your personal files anytime, anywhere. I believe, there is no reason for you not to give it a try at least.

This is one of the most influential new social network sites for neighborhoods. What made me say so? Unlike other networking sites, Nextdoor social requires a user’s real address to sign up for an account. These people will be grouped according to their local address. This is basically the reason why it is called such way. Targeting people who are tied to your home address is such a wonderful advertising tactic. Believe me! I’ve tried it once and will continue to use it couple of years from now.

Highly visual, entertaining, and so easy to use… This is Pinterest. I bet that you had heard of it previously. Let me tell you a secret. Pinterest is one of those networking sites that weren’t known before 2012. This is nothing as compared to other social network sites in the web. Imagine? From zero to everything? Amazing!!! Customers, regardless of gender and age, would definitely love this site’s visually enticing designs and user experience. For these reasons, promoting products via Pinterest allows more traffic to your site afar from what all those typical social networking sites can do.

Wrapping it up, there are so many new social networking sites that are capable of promoting your products and services beyond expectations. So, what are you waiting for? Don’t you want to try them?

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