The global spread of the Covid-19 brought every commercial activity and social movement to a standstill. Tourist attraction places like Singapore faced a downfall in revenue collection due to the sudden travel ban. The need and motive were to bring alternative ways for invoking life into the economy rendered dull by the pandemic. It was a smart move to club Singaporean business with Pokémon Go that ensured social distancing and revenue generation at the same time.

About the game’s launch

The passionate gamers were amazed and eager to experience the blend of the real and the virtual world of their beloved Pokémon. John Hanke, the developer of Pokémon Go did not want to restrict the game to any geographical boundaries. With time, the game marked an unbeatable international presence. The local people went gaga when Pokémon Go launched in Singapore on August 6, 2016. Since then the craze for the game has not dropped.

About the support campaign

The March 23, 2020 travel restriction affected Singapore tourism negatively but the SingapoRediscovers campaign brought some relief. The campaign was initiated by the local government to boost domestic tourism and support the local lifestyle. One major step was taken recently by partnering with the famous Pokémon Go which is said to have gained the seventhhighest global mobile game revenue in May 2020.

About the recent collaboration

The game is being played crazily by the citizens over the years and now the announcement of its collaboration with Singapore tourism has added more excitement. The STB or the Singapore Tourism Board has partnered up with Niantic, the developing company of Pokémon Go and the AR technology. Many new Pokéstops and Gyms are created at the attractive tourist spots that may encourage the players to visit the place.

The state’s collaboration with the crowd-pleasing game Pokémon Go has revived Singapore tourism hopes. It is hoped that this linkup would help the local business of tour and travel. One may become a part of the campaign by buying expert level accounts at

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Nora Deanda is a freelance artist and loves to share her pictures with the world. She is also fascinated by art and literature which is why she is here to share her insights of all that she experience with her creative mind.