Not so long ago in our very own galaxy….on our very own planet,… changes began taking place that would change the face of marketing forever.
The Internet had made our globe smaller. We could send and receive information via searching online or via email. But unless we knew someone specifically, we still didn’t have direct access to interacting and engaging with specific people or businesses.
Marketing still consisted of traditional methods – direct mail, telephone ads, magazine and newspaper ads and presented a two fold problem:
You had to be able to afford to place the ad and depending on the ad size, the larger ads went to “the big boys” due to the cost of ad space
Once placed the fee was for a limited time period and being static in nature, there was no interaction or contact with the viewer unless they responded to the “call to action”
Enter Social Media Marketing. By the very name it’s “social marketing”, connecting and engaging with people on all levels, in all types of business and professions regarding the business of business. It’s no longer “business as usual”.
Social platforms, like Facebook, Twitter, LinkedIn, and YouTube – to name a few have changed the way people view marketing. They are free services to sign up with, have unlimited use, and have leveled the playing field for marketing your business or practice. Now for the first time, small business – even solo entrepreneurs – can market their business right along side “the big boys”!
But what’s even more important with social media is the access to people for connecting and engaging in conversations professionally and personally. Social media marketing is “word of mouth marketing”…on steroids!
The Internet and social media has certainly made it possible for people all around the globe to seem to be “sitting in the same room” discussing the different aspects of dentistry or any business.
We can ask questions, read articles, and have discussions all from the convenience of our computers, now even our phones, to information and people we wouldn’t have had access to just a few years ago…and the information –resources are available 24/7 – 365!
Facebook at this writing has over 500 million users with over half of those accessing Facebook daily. Twitter is approaching 200 million users. You Tube is the 2nd largest search engine in the world (Google is #1) and is owned by Google.
With numbers like these you can’t afford to not be using social media. If you and your business or practice aren’t utilizing social media and being talked about, referred by, or found online…you’re losing business!
Bottom line: Today, 85% of consumers are looking online for who they are going to do business with. They aren’t flipping pages in a telephone book, looking in a magazine, or scanning direct mailers. There’re on Twitter, Facebook, YouTube, LinkedIn, and Google. They’re asking questions and viewing what others are saying. Are they talking about or talking to…. you?
There is few YouTube channel owner who isn’t constantly on the look for new and inspired ways to realize more views and subscribers for his or her videos. The one tactic that’s almost fool proof is to easily buy them.
But do you have to buy YouTube subscribers and views at the beginning or after a while? the solution in fact begs more questions: it’s yes and no. There are safe ways in which YouTube subscribers and views are often bought. It also depends on How many YouTube subscribers do you want to buy?