With so many options for London website designers and so many different features that can be used, sometimes it’s easy to get caught up in the clutter and lose focus on the most important features of your website. Here are some simple tips to help make your website the best it can be and to help you to use your website to put your best foot forward!
The first and most obvious feature of the website that should be focused on is the design. For a website to be attractive to users, it is important that it is simple yet engaging. Users want a website that is not cluttered and that is easy to navigate. Make sure that the colors are simple and the fonts are easy to read. If the user can easily view and navigate your website they will be more likely to visit it again in the future.
This applies to a number of different aspects of the business. The website should be consistent with company colors, slogans, and logos. The content on the site should be consistent with the company purpose and it is important to make sure that the site fulfills this purpose. Everything on the website should be relevant to the company and should also be consistent with any other media the company uses, such as print or social media. The message shared through every platform should be the same.
This is not usually the first thing that comes to mind when developing a website – but with the importance of Smartphones today, and the huge number of people who access the web through mobile devices, it is essential to make your website compatible with these technologies. Be sure to make a site that is adapted to mobile phones and tablets, and will be easy to navigate and read even from these devices.
One of the features of the design mentioned earlier was simplicity. It is important to highlight this feature because it is the one that can make or break a website. When designing a site, make it easy for users to find the information they are looking for, especially contact information. It should be easy for them to navigate from one page to another and to dig further if needed and find what it is they are looking for.
About Us Page:
One important piece of the website that is always good to include in the About Us page. This page helps to define who it is you are and what it is you are doing. It helps customers to get a sense of your business, purpose, and mission.